THE INTERNET keeps growing in popularity, and commercial online services are struggling to stay on top in a world where the Web is king. The first service to defect to the Internet is Apple's eWorld, which will be transformed from an online service to a Web site in the next few months.
eWorld Wide Web
In mid-1996 Apple will replace the current eWorld software, based on America Online technology, with Internet-based systems. At that point, eWorld content will be available to anyone with Web access. In addition to traditional Web pages, eWorld plans to use new Internet technologies to create chat areas, message sections, and more -- essentially a complete online service, but on the Web instead.
Among the Web sites Apple will provide are eWorld on the Web, featuring the best of the current eWorld content; the Learning Community, an education-based resource; and Apple Salon, an arts-and-leisure service. Ask Apple, Apple's online technical-support system, will also be available to all Internet users.
This transition will spell the end of Apple's efforts as an online-access provider. Apple officials believe that the company's strength is in providing content, not an Internet dial tone. Existing eWorld customers will eventually relocate to an independent Internet service provider, such as PSI or Netcom.
AOL and CompuServe
The other major services aren't following Apple yet -- they're just beefing up their Internet connectivity. America Online recently unveiled Global Network Navigator, a separate online service that will provide standard Internet access. And for several months, CompuServe users have been able to use their existing accounts to connect directly to the Internet via the Point-to-Point Protocol. In addition, both companies have been stocking up on Net savvy, buying Internet-oriented companies left and right.
Netcom
Ironically, as the online services loosen their grip on their proprietary systems, one Internet service provider is looking more like a traditional online service. Available for Windows for some time, Netcom's Netcruiser software is now available for the Mac. Netcruiser is an all-in-one application that simplifies Internet access by letting you log on, surf the Web, read newsgroups and e-mail, and more -- all from one application.
But unlike CompuServe Information Manager or the America Online application, Netcom's software isn't proprietary -- you can replace some or all of its functionality with popular Internet applications such as Netscape Navigator or Qualcomm's Eudora. 800-353-6600; info@netcom.com.
